The San Francisco Municipal Transportation Agency’s (SFMTA) Geary Boulevard Improvement Project has set aside project funds to support Geary merchants and help attract customers to the Geary corridor.

The Geary Small Business Working Group, in partnership with the Greater Geary Boulevard Merchants Association (GGBMA) and the SFMTA, has decided to dedicate $20,000 toward installing decorative lighting on tree trunks and/or windows of Geary Boulevard businesses between Park Presidio Boulevard and 28th Avenue. Civic Edge Consulting (CEC) supported the SFMTA and GGBMA to implement this project. Businesses along Geary blvd were invited to apply to be considered for this opportunity for decorative lighting materials and installation. Total 28 businesses received installation on November 2024. With a $50,000 additional grant from the Civic Joy Fund, GGBMA will expand the project to 70 more businesses, further illuminating and beautifying Geary Boulevard in 2025.

• EasyLights (Lighting Installation Company) will visit selected businesses to meet and discuss which lighting options are feasible for businesses within the available budget.

• Each selected business will decide on a final lighting scope that shall not exceed $650 and authorize EasyLights to proceed with purchase and installation. This opportunity does not include any electrical work and will require an electrical source.

• Only ground-floor businesses located on Geary Boulevard between Park Presidio Boulevard and 28th Avenue are eligible.

• The goal is to have lighting installed before the end of the year.

Interested businesses should contact Sean Kim (seankim4@gmail.com) or David Heller (david@beautynetwork.com).