Category: Upper Great Highway

PloverFest Marks One Year of Sunset Dunes Ahead of Another November Fight

Along Ocean Beach, the Upper Great Highway has been many things to San Francisco. The stretch of coastline was once home to attractions like Playland at the Beach, where generations of San Franciscans made memories. During COVID-19, it became a lifeline for residents seeking outdoor activities. On April 12, 2025, after debates, a recall election and a citywide ballot measure, Sunset Dunes, a two-mile coastal park, became a reality for San Francisco residents.

Big Crowd Witnesses Turning Upper Great Highway Into Sunset Dunes

Before Proposition K was on the ballot, another westside promenade stirred fervor in westsiders. Three years ago, in April of 2022, the San Francisco Board of Supervisors established a permanently car-free John F. Kennedy (JFK) Drive in Golden Gate Park, after voters voted to keep JFK walkable, as it was during the height of the COVID-19 pandemic, and most weekends out of the year before that. Five years later, it is difficult to imagine that the mile-and-a-half stretch was once one of the City’s major arteries for cars.

After Prop. K, What Is Next for the Upper Great Highway?

Despite being shot down by approximately 60% of Sunset District and 70% of Richmond District voters, the measure passed citywide by 54.7%, with support coming mostly from the City’s eastside residents. 
Now, the City is quickly working to fully activate the space as a “car-free promenade” by early next year. On Nov. 21, the City was awarded a $1 million grant from the California State Coastal Conservancy to fund art projects, water fountains, trash bins, event programming and dune restoration.